HTML email link
HTML email links are used to create clickable links within email messages that allow the recipient to click on the link and be taken to a specified webpage or email address. The purpose of an HTML email link is to provide a convenient and efficient way for email recipients to access additional information or resources related to the content of the email message.
HTML email links typically appear as underlined or differently colored text within the body of an email message, and when clicked, they can open a webpage in a new browser window or open a new email message with a pre-populated email address in the recipient field.
Following is an example of an HTML email link:
In the above example, the HTML email link is used to facilitate communication with a customer support team. The href attribute is set to the mailto: protocol, which tells the recipient's email client to open a new email message when they click on the link. The email address of the recipient is specified in the mailto: part of the link.
When the recipient clicks on this link, their email client will open a new email message with the recipient email address pre-populated in the "To" field. The recipient can then compose their message and send it directly to the support team.
Include subject and body in HTML email links
The mailto: is a URI (Uniform Resource Identifier) scheme that is used to create a link that opens the user's email client with a pre-populated email message to a specified recipient. The mailto: protocol is commonly used in HTML email links to enable users to contact a specific email address with a single click.
You can also include a subject and a body for the email message using the subject and body parameters in the mailto: protocol. For example:
In the above example, the subject parameter is set to "Request for help" and the body parameter is set to "Hello, I need help with...". When the user clicks on this link, their email client will open with a new email message pre-populated with the email address "firstname.lastname@example.org", the subject "Request for help", and the body "Hello, I need help with...". The user can then add any additional information they need and send the message directly to the support team.
Advantages of HTML email link
HTML email links can be used for a variety of purposes, including:
- Providing additional information: HTML email links can be used to provide recipients with additional information related to the content of the email message. For example, an email from a company promoting a new product might include an HTML email link to a webpage with more detailed information about the product.
- Encouraging action: HTML email links can be used to encourage recipients to take action, such as signing up for a newsletter, making a donation, or registering for an event. For example, an email from a nonprofit organization might include an HTML email link to a webpage where the recipient can make a donation to the organization.
- Facilitating communication: HTML email links can be used to facilitate communication by allowing recipients to easily send an email message to a specified email address. For example, an email from a customer service department might include an HTML email link to a pre-populated email message that the recipient can use to ask a question or report a problem.
Track clicks on HTML email links?
It is possible to track clicks on HTML email links using various methods. Email marketers and communicators often use click tracking to measure the effectiveness of their email campaigns and understand user behavior. Here are some ways to track clicks on HTML email links:
- UTM parameters: You can add UTM parameters to the end of the URL in the href attribute of an HTML email link. UTM parameters are tags that you add to a URL to track the source, medium, and campaign of the click. By using UTM parameters, you can see how many clicks were generated from a specific email campaign in your website analytics tools.
- Shortened URLs: You can use URL shortening services like Bitly or Ow.ly to create shortened versions of your links. These services often provide click tracking and analytics tools that allow you to monitor clicks on your links.
- Email marketing software: Many email marketing software platforms, such as Mailchimp or Constant Contact, provide built-in click tracking features. These features allow you to track clicks on individual links in your email campaigns, see which links are being clicked the most, and analyze user behavior.
- Server logs: You can also track clicks on HTML email links by analyzing your web server logs. When a user clicks on a link in your email, their browser sends a request to your web server, which logs the request in the server logs. You can then analyze these logs to see how many clicks were generated from your email campaigns.
Best practices for using HTML email links
Here are some best practices for using HTML email links:
Use clear and concise anchor text:
The anchor text is the clickable text in an HTML email link. Make sure your anchor text is clear and concise, and accurately reflects the destination of the link. Avoid using generic or vague text like "click here" or "read more", which can be confusing and uninformative.
Include the full URL in the href attribute:
It's important to include the full URL in the href attribute of your HTML email link, including the protocol (e.g. "https://") and the domain name. This ensures that the link will work properly for all users and email clients.
Use the "mailto:" protocol for email links:
When creating links to email addresses in your HTML emails, use the mailto: protocol to open the user's email client with a pre-populated email message. This makes it easy for users to contact you with a single click.
Test your links before sending:
Make sure to test all of your HTML email links before sending your email campaign. This includes checking that the links work properly, that they open in a new tab or window if necessary, and that any UTM parameters or tracking codes are working correctly.
Make sure your HTML email links are accessible to users with disabilities by including descriptive alt text for images and ensuring that all links are easy to access and navigate with a keyboard.
Don't overload your email with too many links:
While links are important for directing users to your website or content, too many links can be overwhelming and decrease the effectiveness of your email campaign. Choose your links carefully and prioritize the most important ones.
The purpose of an HTML email link is to provide a convenient and efficient way for email recipients to access additional information or resources related to the content of the email message, as well as to encourage action and facilitate communication.